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START A SOLID CAREER IN MUSIC

Inside Track is an artist development programme which provides creative and career opportunities to four participants from underrepresented groups and/or creators who are facing significant barriers to accessing the music industry. Barriers may relate to lack of access to education, caring responsibilities or geographical location.

The programme is delivered by In the Making and The Ivors academy in partnership with PPL and The Ivors Academy Trust.

WHAT TO EXPECT

Over 12 months, participants work with Cassell the Beatmaker to:

  • Write and produce two tracks.
  • Collaborate with award-winning musicians and songwriters.
  • Participate in training workshops and mentoring (including image and brand development and business planning).
  • Receive promotional opportunities to elevate their profile.
  • Showcase their work through a live performance.
  • Receive invitations to industry networking opportunities.

CASSELL THE BEATMAKER

With over 25 years of experience, Cassell the Beatmaker is an Ivor Novello Award winning songwriter and producer who has worked with an impressive list of new and established artists including The Streets, Plan B, MNEK and Mahalia, amongst others. 

Cassell and the In the Making team offer holistic and professional support to allow participants to thrive and unleash their creative potential.

ABOUT IN THE MAKING, PPL, THE IVORS ACADEMY AND THE IVORS ACADEMY TRUST

In the Making is a community interest company which advances the progression of aspiring musicians and recording artists from economically, socially and/or rurally disadvantaged backgrounds in the UK.

PPL is the UK’s music licensing company for over 120,000 performers and recording rightsholders.

The Ivors Academy is the UK’s independent professional association for music creators. The Academy represents and champions a diverse, talented community of songwriters and composers, and is known internationally for The Ivors. 

The Ivors Academy Trust empowers and inspires music creators to start and build their careers, develop their craft and reach their full potential. We’re here for all songwriters and composers because your ambition should be limitless.

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