Skip to Content

Inside Track Artist Development Programme Year 2

Inside Track is back for another year of career and creative development. Apply now for a chance to work with Ivor Novello Award winning songwriter and producer Cassell the Beatmaker.

Delivered by In The Making, The Ivors Academy, PPL and The Ivors Academy Trust, Inside Track is a one-year long artist development programme which provides creative and career opportunities to four participants from underrepresented groups and/or creators who are facing significant barriers accessing the music industry.
Barriers may relate to lack of access to education, caring responsibilities or geographical location.


Over the course of 12 months, participants work with Cassell the Beatmaker to:

  • Write and produce two tracks.
  • Collaborate with award-winning musicians and songwriters.
  • Participate in training workshops and mentoring (including image and brand development and business planning).
  • Receive promotional opportunities to elevate their profile.
  • Showcase their work through a live performance.
  • Receive invitations to industry networking opportunities.


To be eligible to apply for Inside Track, you should:

  • Be a performing songwriter or composer (solo artists only).
  • Live in the UK or Northern Ireland (recording takes place in Greater London Areas. Travel and accommodation bursaries are available).
  • Be aged 18 + (there is no upper age limit for applications).
  • Be a member of The Ivors Academy (bursaries can be applied for at the point the programme application is made for those with a financial barrier).
  • Not have completed a project with In the Making CIC previously.
  • Not have financial investment from a manager, publisher or record label or other industry partners.
  • Not be tied into an exclusive publishing or recording contract.


To apply, please ensure that you meet the eligibility criteria, become a member of The Ivors Academy and submit an application form. You must be able to commit to the programme during its full duration (August 2022 – August 2023). Please take any other commitments you may have into consideration when applying.

If you would like to join but cannot afford the membership fee, you can access a membership bursary.

Once you have joined or your bursary application is approved, you will receive a welcome email with your membership number which you will need to include on your application.

Applications close at 5pm on Friday 21st October 2022.




Due to the very limited number of places available on the programme, The Ivors Academy would like to ensure applicants are aware of the other career development opportunities offered by The Ivors Academy. If you are unsure on how to make the most of your membership, please email membership@ivorsacademy.com.


‘The highlight was definitely just being in the studio, creating, being pushed outside of my comfort zone… Just making me evolve as both an artist and a writer.’ – Alfie Neale

‘It has helped me figure out my sound, my next steps and to know what to expect in future studio experiences.’ – Aaliyah Jasz

‘Inside Track helped develop my career. It literally took me from the bedroom writing songs to literally fully performing on stage. It’s just that extra nudge that I needed.’ – LOZ

Back to top